A great logo change can breathe new life into an old brand.
This year, several major companies changed their logos. To identify the best revamps, Business Insider looked through graphic-design publisher UnderConsideration's Brand New blog archives and picked our favorites. We only considered large, non-athletic-team or university brands that rolled out the changes in 2015.
Take a look below to see what caught our eye this year.
10. With the help of design firm Studio Tilt, IHOP changed the "Restaurant" bar in its logo to create a smiley face that adds a burst of cheer. The brand reinvention arrived two months before the popular restaurant chain reported its strongest second-quarter sales in over a decade.
9. The dinner-reservation service OpenTable worked with Tomorrow Partners for a logo that looks great on the current generation of smartphones. Its icon cleverly represents a diner waiting for a table.
8. Creative agency Troika updated Turner Broadcasting's logo with a modern look that still maintains its unique "r" shapes.
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